Now Reading: Novetta – Recruitment Video
Novetta asked us to produce a show-stopping video that speaks directly to future hires. This entire video was improvised! All we had were some pre-conceived jokes and an outline. In order to do that, we had to work with the quickest improv comedian we could find. The Novetta employees on-camera were not prepared for the madness that was about to ensue.
Why didn’t we just write a script? We wanted to take a queue from HBO’s Curb Your Enthusiasm. The result makes for a much more candid and authentic video.
Concept and Creative Direction: Javier Leiva
Writer: Susan Cokas
Illustrator and Art Direction: Michael Mercer
Original Music Composition: Dan Schneider
Agency: Centerline Digital
Client: IBM Security