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Now Reading: Novetta – Recruitment Video

Novetta – Recruitment Video


At Novetta, the mediocre need not apply.

Unfortunately, Doug did. Watch as he exposes Novetta’s culture of driven, creative, and accomplished technologists.

Novetta asked us to produce a show-stopping video that speaks directly to future hires. This entire video was improvised! All we had were some pre-conceived jokes and an outline. In order to do that, we had to work with the quickest improv comedian we could find. The Novetta employees on-camera were not prepared for the madness that was about to ensue.

Why didn’t we just write a script? We wanted to take a queue from HBO’s Curb Your Enthusiasm. The result makes for a much more candid and authentic video.

Concept and Creative Direction: Javier Leiva

Writer: Susan Cokas

Illustrator and Art Direction: Michael Mercer

Original Music Composition: Dan Schneider

Agency: Centerline Digital

Client: IBM Security



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