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Interactive Assessment Tool

Centerline created this assessment tool for IBM Predictive Analytics solutions SPSS modeler & statistics.

Creative Solution: This tool allows users to answer a series of branching questions to determine the best product to match their needs – Statistics, Modeler or both.

IBM Assessment Tool

Click here to see the assessment tool.

 

Buyer’s journey: Late learn. The user knows they need predictive analytics and are deciding what tool to use.

CTAs determined by results:

Statistics:

  • Follow up Touch: Live or On Demand Webinar
  • 2nd Follow up touch: Free Trial on Marketplace

Modeler:

  • Follow up Touch: Live or On Demand Webinar
  • 2nd Follow up touch: Free Trial on Marketplace

Statistics &  Modeler:

  • Follow Up Touch:  Need to create new webinar featuring both Stats & Modeler together
  • 2nd Follow up touch: Free Statistics Trial on Marketplace, Free Modeler Label on Marketplace

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