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IBM Watson IoT Takeover

The Watson IoT Cognitive Building Forum

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My team and I developed engaging content designed to introduce the audience to cognitive buildings.

We designed a digital experience with the purpose of moving the audience from passive awareness to active engagement.

As part of the takeover, we created:

  • a feature story natively on Wired and Ars Technica
  • display ads to increase engagement on
  • live stream of the Watson IoT Cognitive Building Forum in London with host/influencer Guy Raz.
In addition to the interactive experience, I worked closely with the IBM Watson IoT team to orchestrate a live forum event in London, hosted by NPR’s Guy Raz. I helped create everything from pre-produced videos, content during the event, creative for the homepage takeover, as well as the IBM forum landing page.


Total WIRED Impressions: 7,549,248





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